FitPay Comments on Apple’s Smart Strap Strategy

FitPay, was featured in the well-known tech news source, Wareable.com, June 6th in a story about Apple’s smart strap strategy:

“The twin challenges in the wearables market are utility and personalization – making devices more useful for consumers and personalizing them to fit seamlessly into any lifestyle,” says Michael Orlando, CEO of FitPay, which is currently in the process of onboarding the first devices onto its platform. “The modular nature of smart straps is one way to achieve both.”

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