103014-CNP-Feature1-FitPay-No-Wallet-Phone-Card-Required-

No Wallet, No Phone, No Card Required – But Ya Gotta Have Heart

By D.J. Murphy, Editor-in-Chief, CardNotPresent.com

The emerging trend of fitness wearables, a passion for taking friction out of payment transactions and melted chocolate coalesced over the past year into a startup that hopes you never have to take a wallet—or a phone—out of your pocket to pay for things ever again.

FitPay, a California-based company, was conceived when CEO Michael Orlando, a payments veteran from CyberSource and authentication technology company Jumio, went on a bike ride. Orlando and a friend planned a long ride with a stop for refreshments, so he took along a pouch with his phone, a credit card and a chocolate energy bar. When the pair finished their ride on the hot California day, Orlando’s hopes for a cold beer were dashed when he opened the pouch and his energy bar had melted over his phone and the card, rendering both of them useless. More

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