wearables for kids

When it comes to wearables, maybe we should be thinking small…

By Michael Orlando, CEO, Fit Pay, Inc.

In December of 2015, the American Academy of Pediatrics did a study on device usage in kids and found that 75 percent of the kids surveyed had their own smartphones and 96.6 percent had used a smartphone or similar device. The kids they surveyed were 4 years old and younger. That may skew young, but Influence Central did another study and found that the average age that kids get their smartphones is 10.

So, in a nutshell, young kids own and use devices. This age group, however, is an untapped market for wearable devices.

Google “wearable devices for kids” and nearly every search result is for GPS trackers for parents. It doesn’t make sense that this is the primary product offering when you consider the size of the market. The NPD Group puts the U.S. “youth electronics” market at almost $750 million for 2015 (and they’re really talking about electronic toys). Combine that with devices and the market opportunity is staggering.

I think the scale of this opportunity will push the wearables industry toward creating products explicitly for kids. And there are two existing products that show how wearable devices for kids have a wide range of potential use cases: Disney’s Magic Band and Pizza Hut’s NFC Tattoos.

I have a friend who’s getting ready to take her two kids on a Disney cruise. The thing she keeps talking about? The Magic Band. “Because they put it on and go, but I know where they are and what they’re doing.” The Magic Band is a bracelet that allows kids to access their room, use their Fast Pass, charge items to their account, etc. Essentially, it’s a wearable equipped with payments, ticketing and entry. But it only works at Disney.

It’s just a matter of time until someone creates a similar wearable that gives parents and kids that freedom and convenience in everyday life. It’ll have pre-paid or reloadable payments, transit access, school IDs, lunch money, whatever, and kids will like it because it gives them autonomy…and money. Parents will like it because it’s hard to lose and easy to monitor (and you could even throw in the GPS).

My other favorite kid item isn’t even a kid item. It was a marketing gimmick, but I think it has a lot of potential. Last October, Pizza Hut UK created a temporary tattoo that could order the wearer’s pizza of choice and deliver it to their (preprogrammed) location. The tattoos were equipped with NFC and QR technology and worked with the user’s smartphone. It wasn’t the sleekest system in the world (because what if you’re not in the mood for pepperoni?) but it was pretty clever.

Imagine your 10-year-old was going to Chuck E. Cheese and you could buy a temporary tattoo worth 30 tokens. I can also envision a pack of tattoos worth small dollar amounts sold with the gift cards in the grocery store. It’s an idea that seems ripe for expansion.

We, as an industry, are not yet creating and marketing wearable products designed specifically for kids. But I think it’s coming…soon.


STMicroelectronics Teams with FitPay and G&D to Create Turnkey, Certification-Ready Solution for Wearable Devices

ST, Giesecke & Devrient (G&D), and FitPay join forces to overcome traditional barriers to OEMs implementing payment applications on wearable devices

Mobile payments may go mainstream on wearable devices like smartwatches by taking advantage of a new ready-to-use payment solution containing technology from STMicroelectronics (NYSE: STM) , a global semiconductor leader serving customers across the spectrum of electronics applications.

ST, G&D, and FitPay have used ST’s security chip to jointly create the first secure hardware and software solution that is pre-approved for use by device manufacturers with the aim to develop integrated tokenized payments from Mastercard or Visa.

Read more.

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Mastercard Partners with Fit Pay to Accelerate the Development of Payments-Enabled Devices and Wearables

Companies to Bring Secure Contactless Payments to Millions of Devices from Wearatec and Other Innovative Manufacturers 

PURCHASE, N.Y. and LAS VEGAS, Nevada – October 25, 2016 – Mastercard today announced a partnership with Fit Pay, Inc. to bring Mastercard contactless payments to consumer wearables and Internet of Things (IoT) devices. By integrating the Fit Pay platform with the MasterCard Digital Enablement Service (MDES), the companies will work with Wearatec and other innovative manufacturers to bring to Mastercard cardholders a variety of secure contactless payments-enabled devices.

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The Fit Pay platform drastically reduces the time-to-market, cost and complexity of payment and authentication services for wearable device manufacturers. The Fit Pay partnership with Mastercard highlights the growing ecosystem of technology integrators that have joined the Mastercard Commerce for Every Device program. Mastercard has developed partnerships with companies across multiple categories to enable simple and secure payment transactions to fit every consumer lifestyle, enabling them to use the device that is most convenient to them, with the highest level of security.

Read the full release at Mastercard.com.

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Fit Pay and Cascade Team to Bring Prepaid Capabilities to Wearable Devices


Money2020, Las Vegas, NV; October 24, 2016 Fit Pay, Inc. and Cascade Financial Technology Corp today announced an agreement to provide prepaid capabilities on wearable devices on the Fit Pay Payment Platform. The prepaid, or general purpose reloadable (GPR), option will give consumers with Fit Pay’s contactless payment-enabled devices the convenience of a storing funds directly on their device. Under the agreement, the GPR service will be available on devices attached to the Fit Pay Platform as well as through a custom-branded contactless payment GPR wristband.

“A prepaid option for wearable payments provides consumers with a whole new level of convenience. Load, tap and pay – it’s that simple,” said Michael Orlando, co-founder and chief executive officer of Fit Pay. “This is particularly appealing to millennials who are more likely to use a prepaid account, more likely to own a wearable, and more likely to make a contactless payment.”

Approximately 45 percent of millennials (age 19 to 35) own a GPR card. Of those, more than one-third intend to purchase a wearable device in the next year while 23 percent already make contactless payments at least once a week, according to the research by Federal Reserve of Philadelphia, Forester Research and Accenture.

The Fit Pay Platform uses Near Field Communication (NFC) technology to interact with over 10 million retail point of sale (POS) terminals worldwide, making it possible to pay for goods and services almost anywhere with a tap of the wrist.

Fit Pay’s Payment Platform enables wearable device manufacturers to integrate contactless payment capabilities into wearable devices with very little start up time, no investment in software development and instant access to the leading card networks. The agreement with Cascade will add a GPR option to the Fit Pay Platform. In addition, Fit Pay and Cascade will offer a white-label GPR contactless payment wristband to event venues, resorts, universities and other custom-branded opportunities.

“Adding a prepaid account to a wearable device makes total sense,” said Spencer Schmerling, Founder and chief executive officer of Cascade Financial Technology. “Now a consumer can store money right on the device and checkout without reaching for their wallet or cell phone.”


About Fit Pay, Inc.

Based in San Francisco, California, Fit Pay, Inc. is led by former CyberSource, Visa and Jumio executives with more than 50 years of payment and identity authentication domain expertise. With payment capabilities enabled by Fit Pay, wearable device manufacturers can create customer loyalty, tap into recurring revenue streams, open new markets, and differentiate their products in an increasingly competitive market. The company was named a “Cool Vendor” by Gartner for 2016. Learn more at www.fit-pay.com, or on Twitter.


About Cascade Financial Technology Corp

Based in Las Vegas, Nevada, Cascade Financial Technology Corp provides a reliable and scalable platform for FinTech startups to quickly get their product or service to market. Cascade’s platform features RESTful API’s, full BSA/AML compliance, automated KYC, extensive fraud mitigation, and world-class USA based customer service, all of which enable our clients to create the most innovative and inclusive financial products and services that allow all people to participate in the FinTech revolution.

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Mobile Payment Security: Perception vs. Reality

By Michael Orlando, CEO, Fit Pay, Inc.

Less than a year ago, ISACA (Information Systems Audit and Control Association) released the results of their 2015 Mobile Payment Security Study. This study surveyed roughly 900 “cybersecurity experts” and asked them about mobile payment security. Seventy seven percent of the respondents were either unsure or thought mobile payments were not secure, and 87 percent said that they expected to see an increase in mobile payment data breaches in 2016.

Last month, ISACA released another report countering that very finding and describing mobile payment security measures like tokenization and two-factor authentication as the safest option in payments.

The first report prompted a flurry of articles about how mobile payments were slow to catch on because of these security concerns. The second report has not generated nearly as much attention. I hope that will change and perceptions about mobile payment security will more closely match the reality, which is that contactless mobile payments are much more secure than traditional magnetic stripe transactions.

It’s worth noting that ISACA didn’t release a study of actual mobile payment security, nor did they claim to. They conducted a survey of people’s feelings about mobile payment security. So, in reality, these are perceptions—from cyber security experts. And if the experts feel that way, you can bet consumers and merchants do as well.

So, if we are to gain broad acceptance of mobile payments, as an industry we need to work hard to continually change perceptions and educate consumers about how mobile payment providers keep their data safe.

The truth is mobile payments, especially contactless mobile payments, are among the safest forms of payment currently available.

The vulnerability of magnetic stripe transactions is well documented. What makes this technology, which is by far the most-widely used, susceptible to a breach is that the stored data, the actual card number and expiration date, is static and shared at the point of sale, exposing it to malware in the local machine.

EMV chip cards, affectionately known as chip-and-pin, have significantly improved this security situation. EMV cards use encryption to protect data, and require either a PIN or signature. Using this two-factor authentication is much safer than swiping a magnetic stripe. However, if you’re swiping your chip-and-pin card – as many retailers still have customers do – you have just negated these security measures. And, as researchers from NCR demonstrated at the annual Black Hat hacker conference in Las Vegas in August, even EMV technology can be compromised.

Contactless mobile payments uses two-factor authentication and tokenization, which does not expose card data at the point of sale, making it more difficult to hack. Tokenized contactless transactions are fundamentally more secure, than traditional mag-stripe swiped transactions. If fact, the NCR researchers at Black Hat recommended that consumers pay with contactless mobile payment systems like Apple Pay, which uses the same tokenization technology that Android Pay and FitPay have implemented.

Does that mean mobile payments are “The Winner in Payment Security” as ISACA’s report suggested? I think so, but data security threats are constantly evolving. There is no one-time solution for payment security. We must be continually finding new ways to keep payment transactions and consumers’ card data safe from attack.

Ultimately, I believe that wider adoption of contactless payments will make paying for things faster, more convenient… and much safer for consumers and merchants. The challenge for the industry is to stay ahead of the latest threats and to help separate perception from reality when it comes to mobile payment security.


Michael Orlando is Co-founder and CEO of Fit Pay, Inc., a white-label technology platform that adds contactless payment capabilities to wearable devices—with very little start up time, no investment in software development and instant access to the leading card networks. FitPay was named a Gartner “Cool Vendor” in consumer financial services for 2016. Learn more at www.fit-pay.com, or follow FitPay on Twitter.

MasterCard Partners With Designer Adam Selman To Design The Next Generation Of Payment Wearables

Mobile Pay: FitPay Is Putting The Pieces Together For Wearables

FitPay CEO Michael Orlando marked the company’s two-year anniversary with interview by PYMNTS.com, a leading industry news site.  Here’s the story…


Posted: September 1, 2016

Mobile Pay: FitPay Is Putting The Pieces Together For Wearables

In 2014, FitPay’s founders, who all have backgrounds in payments and financial services, were frustrated with the pace of mobile payment adoption. They felt that mobile payments were lagging and wanted to bring a sense of excitement to the mobile payments scene. So, in 2015, they developed a “smartstrap” to enable NFC payments on Pebble Time smartwatches.  Read more.


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The Changing Payment Ecosystem

By Michael Orlando, CEO, Fit Pay, Inc.

How consumers pay, and what they pay with, is changing. The growth of contactless and mobile payment options and new attitudes about payments among Millennials are forcing the traditional payment paradigm to evolve. The way in which people pay is now being driven more by how they live and less by what’s in their wallet. This new payment ecosystem will introduce a whole new level of convenience and security for consumers, and tremendous benefits for retailers.

Evolution can be slow, but we’re closer to a new payment paradigm than you might think, and we have the Millennials to thank for that. They want to be able to grab a coffee after a run, and pay with their smartwatches, or foot the bill for a night on the town with their phones, and many of them already do. Twenty-three percent of Millennials use contactless payments at least once a week. That’s second only to higher income individuals, 38 percent of who tap and pay at least once a week.1

Millennials are also driving greater acceptance of alternative payment options by virtue of their aversion to credit cards. Only 33 percent of people 18 – 29 have a credit card, as opposed to 55 percent of adults ages 30 – 49, and 62 percent ages 50 – 64.2 Millennials are using alternative payments to avoid debt and manage spending, and in the process, forcing change.

Millennials may be driving the market, but all consumers will benefit from the new ecosystem. Contactless payments are faster and easier, and because many new payment methods don’t share credit card information at the point of sale (POS), they’re more secure.

Contactless payments also produce significantly less “friction” at the POS than traditional payment methods. While the overall payment experience has yet to be transformed into something completely frictionless (If you’ve ever felt the ease of stepping out of an Uber car without having to pull out your wallet, or experienced the joy of the MagicBand at Disney World, you know what I mean by completely frictionless), more mobile and contactless payment options are making the consumer payment experience better and better.

So what does that mean for business? Today, contactless payments are at $6.70 Billion and they’re estimated to grow to more than $17.56 Billion by 2021.3 The mobile payments market as a whole is estimated to exceed $1 Trillion by 2019.4 That kind of rapid growth means opportunities for retailers: faster checkout lines, reduced risk of data breaches, the ability to make paying a positive experience, and, perhaps most importantly, greater opportunities for consumer engagement.

Consider Starbucks. They tied their customer loyalty program into their mobile app so that customers could not only use the app to pay, but earn rewards when they did it. Payments through their mobile app went from 2.1 percent of US retail sales to 21 percent in one year.5

 It also means opportunities for new entrants to capture a piece of the trillion-dollar payment industry. With the ability to add secure payment capabilities to a wider range of devices, more players can now participate in the payment ecosystem, enabling them to not only build a stronger, more sticky relationships with their customers, but also to create new and recurring revenue streams.

It may take time before we say, “goodbye” to our cash and plastic credit cards, but mobile payments today look a lot like ecommerce circa 1997. The snowball has started to roll down the mountain. And for those are willing to step into the payments space, it means the opportunity shape this transformation.


Michael Orlando is Co-Founder and CEO of Fit Pay, Inc., a white-label technology platform that adds contactless payment capabilities to wearable devices—with very little start up time, no investment in software development and instant access to the leading card networks. FitPay was named a Gartner “Cool Vendor” in consumer financial services for 2016. Learn more at www.fit-pay.com, or follow Fit Pay on Twitter.


  1. https://www.accenture.com/t20151021T165757__w__/us-en/_acnmedia/Accenture/next-gen/na-payment-survey/pdfs/Accenture-Digital-Payments-Survey-North-America-Accenture-Executive-Summary.pdf
  2. http://www.bankrate.com/finance/consumer-index/money-pulse-0616.aspx
  3. http://www.marketsandmarkets.com/Market-Reports/contactless-payments-market-1313.html
  4. http://www.nfcworld.com/2016/02/04/341939/global-mobile-payment-revenue-to-hit-620bn-in-2016/
  5. http://www.seattletimes.com/business/technology/starbucks-secret-on-mobile-payments/

Fit Pay to Participate in the WT | Wearable Technologies Conference 2016

Company to Highlight its Contactless Payment Platform for Wearables

San Francisco, Calif. – (July 6, 2016)Fit Pay, Inc., a provider of contactless payment platforms for wearable device manufacturers, will be participating in the annual WT | Wearable Technologies Conference 2016 USA taking place July 12 – 13 at the Fort Mason Center Festival Pavilion in San Francisco, California. Fit Pay will have a booth in the exhibit hall (Booth #212) and CEO Michael Orlando will participate in the Demo Pitch on July 13th, presenting the company’s contactless payment platform for wearable devices.

“The Wearable Technologies Conference attracts the world’s leading wearable technology companies,” said Michael Orlando, chief executive officer of Fit Pay. “It is great opportunity to demonstrate to wearable OEMs how Fit Pay’s platform can seamlessly add contactless payment capabilities to wearable devices, increasing consumer engagement, creating new revenue streams and making their devices indispensible.”

Fit Pay’s payment platform uses Near Field Communication (NFC) technology and the same tokenization schemes as Android, Apple and Samsung Pay to enable wearable devices to make contactless payments at the more than 10 million retail point-of-sale (POS) terminals worldwide. NFC is becoming a ubiquitous payment acceptance technology. Fit Pay’s Trusted Payment ManagerTM platform allows manufacturers to seamlessly integrate payment and other contactless authentication capabilities into their product roadmap.

In February, Fit Pay was named as launch partner for Visa Ready, the payment card network’s program to bring payments to Internet of Things (IoT) devices. The Visa Ready program gives companies one seamless path to integrate secure payments into their products and services.

The 21st WT | Wearable Technologies Conference 2016 USA will take place July 12 – 13 in San Francisco for the 5th consecutive year. The conference will gather the entire wearable technologies ecosystem, including chip vendors, integrators, distributed networks, as well as network, product, and service solutions providers.

About Fit Pay, Inc.

Based in San Francisco, California, Fit Pay, Inc. is led by former CyberSource and Visa, Inc. executives with more than 20 years of payment platform and identity authentication domain expertise. Fit Pay’s platform allows device manufactures to add highly secure, contactless payment capabilities to their products. The company was named a “Cool Vendor” by Gartner for 2016. Learn more at www.fit-pay.com, or follow us on Twitter.


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Plastc and Fit Pay Team-Up to Provide One Tap Payment Capabilities For Users On The Go

Fit Pay’s Contactless Payment Platform to Power Plastc All-in-One Card

San Francisco, Calif. – May 18, 2016Plastc, Inc., creator of the Plastc Card, the most intelligently-designed and secure digital card ever invented, announced today that they will be teaming up with Fit Pay to enable contactless payments on the Plastc Card. The partnership will give the Plastc Card the capability of transacting NFC payments for the first time through the Fit Pay’s Trusted Payment Manager platform which uses tokenization to enable secure, contactless payment transactions.

“Plastc has always been about making the payment experience more seamless and convenient for consumers, and with contactless payments being a must have for consumers, the Fit Pay partnership was a no brainer for us,” said Ryan Marquis, CEO and founder of Plastc. “With Fit Pay’s platform, our users will now have the ability to simply tap and go.”

Plastc Card, which allows consumers to add all of their payment cards into one beautifully designed device, was built with the hardware to support NFC payments. This new relationship with Fit Pay will provide Plastc with the software platform and payment network relationship needed to offer contactless payments on the Plastc device for the first time. Fit Pay was one of the first IoT-related companies to join the Visa Ready Program, the payment technology company’s program to help embed secure payments in devices, software and solutions. As a participant in the Visa Ready program, Fit Pay will ensure Visa payments in Plastc’s new NFC payment card utilize the Visa Token Service, which replaces sensitive payment account information with a unique digital identifier so that actual account details are not exposed.

“The Fit Pay platform is designed to power a whole new generation of payment devices such as Plastc,” said Michael Orlando, chief executive officer of Fit Pay. “Matching the convenience of having all your cards on Plastc with the ease of contactless payments will be an entirely new user experience.”

Named a Gartner “Cool Vendor” for 2016, Fit Pay’s payment platform uses Near Field Communication (NFC) technology, combined with card network tokenization to interact with point-of-sale terminals at retail locations. NFC, which is available at more than 9 million retail point-of-sale (POS) terminals worldwide, is becoming a ubiquitous payment acceptance technology. Fit Pay’s Trusted Payment ManagerTM platform allows manufactures to seamlessly integrate payment and other contactless authentication capabilities into their product roadmap.

About Fit Pay, Inc.

Based in San Francisco, California, Fit Pay, Inc. is led by former CyberSource and Visa, Inc. executives with more than 20 years of payment platform and identity authentication domain expertise. Fit Pay’s platform provides a frictionless experience allowing consumers to conduct highly secure, contactless payment transactions. www.fit-pay.com

About Plastc, Inc.Plastc (www.plastc.com) is a FinTech company focused on designing innovative products that improve the lives of everyday people.

Plastc Card is the most intelligently designed, full-featured, and secure payment device on the market. In conjunction with the Plastc Wallet app, the Plastc Card can store credit, debit, gift, loyalty and membership cards on a single device. Each Plastc Card is equipped with a secure PIN lock, proximity alerts, and a unique ‘Return Me’ mode, making it more secure than both traditional credit cards and other payment technologies. Find us on Facebook, Twitter, and LinkedIn.