Entries by FitPay

FitPay Aims to Eliminate Effort from Wearable Payments

By Bailey Reutzel – Payments Source   FitPay Inc., a wearable technology provider, is betting that the only way to change consumer behavior is to eliminate consumer behavior. Its software is designed to work through a payment-capable bracelet, but it doesn’t work like other bracelets and smartwatches that require users to hold a wrist up […]

No Wallet, No Phone, No Card Required – But Ya Gotta Have Heart

By D.J. Murphy, Editor-in-Chief, CardNotPresent.com The emerging trend of fitness wearables, a passion for taking friction out of payment transactions and melted chocolate coalesced over the past year into a startup that hopes you never have to take a wallet—or a phone—out of your pocket to pay for things ever again. FitPay, a California-based company, […]

Uber and the Coming Disruption of Finance

From Bloomberg Views by Mohamed A. El-Erian: The more I use Uber, the more I am convinced of the transformational power of recent technology innovations, especially when it is intelligently combined with behavioral science and economic principles. Indeed, it is only a matter of time until this potent mix disrupts an increasing number of industries, including certain […]

Money 20/20: Intelligence Beyond the Swipe

FitPay Founder and CEO Michael Orlando will speak on a panel at the Money 20/20 conference in Las Vegas, November 2-5, 2014. The panel, which takes place on November 3, will explore gaining consumer insights though integrated payment data. Panel description: “Merchants now have the opportunity to leverage integrated payments data to gain insights into […]

Reducing Friction Through Wearables

The Open Mobile Summit, which is takes place in San Francisco this November, has posted an interesting interview with Itai Vonshak of Pebble. Vonshak discusses the role of wearables as a new breed of consumer technology and the key to a seamless consumer experience. The interview can and information about the Summit can be found here.  

Home Depot: 56M Cards Impacted, Malware Contained

Here’s a good summary by KrebsonSecurity of the data breach that Home Depot recently disclosed: “Home Depot said today that cyber criminals armed with custom-built malware stole an estimated 56 million debit and credit card numbers from its customers between April and September 2014. That disclosure officially makes the incident the largest retail card breach on record. […]


The New York Times has an interesting story about Apple Pay and privacy.  Good topic. Loved the photo behind Timothy D. Cook, Apple’s chief executive.  Holding your watch up to an old-school point of sale (POS) machine? At FitPay, we call that friction. Here’s the full story: link.