We’re just a few weeks into 2017 and the year is already shaping up to be a very exciting one. We’ve seen a wide range of technology and new inventions changing the market one way or another. For example, you can now order everyday items with just a push of a button, without even leaving the comfort of your home. Refrigerators can tell you the items you need to buy using cameras and smart sensors.
All of these changes are good for both companies and consumers. They are geared towards one main goal: improving customer experience.
Streamlined Flow of Purchase
It is not a secret that simplifying the checkout process, both online and offline, is a constant process. The simpler the checkout process, the more chances customers will complete the sale. Online stores used to have several steps in their checkout process. Personal details, additional offers and even surveys used to get in the way of customers completing the sale. Today, a push of a button is all it takes for customers to order the items they need.
The same changes are happening offline. After the introduction of automated cashier and contactless payments, the industry is trying to find new ways of simplifying the process. Amazon is teasing the concept of an Amazon brick-and-mortar store, where customers can pay directly using their Amazon account. The use of wearables and solutions such as those we offer here at FitPay are also growing rapidly.
It won’t be long before we can walk into a store, pick up the items we need and walk out without having to worry about paying. The system and multiple scanners will be doing all of the hard work of recording the items customers picked up and deducting payments automatically. Some experts even believe this next jump could happen in 2017.
Offline Businesses Going Online
A lot of business owners and professionals are going back to school and brushing up on their business skills. AACSB online MBA programs have been very popular over the last few years, especially with universities such as Rutgers Online opening their courses to more students. An online MBA degree helps business owners update their business skills.
Thanks to local SEO and internet marketing in general, a lot of offline, local businesses are now going online. It starts with the simple task of making the local business more discoverable and attracting new customers. Today, more businesses are opening their own online storefronts to allow customers to buy their products and services directly. This is another shift that will be very popular in 2017.
Last, but certainly not least, we have personalization. Personalized treatments, next-level services and other similar approaches are being used to separate one brand from the other. Customer experience has become very important. The only way you can stay ahead of the market and remain competitive is by offering customers an experience they value and remember. 2017 will be the year of customer experience indeed.