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New technologies to protect online shoppers

FitPay CEO Michael Orlando was interviewed on Fox35 TV at the recent Card Not Present Expo in Orlando, Florida:

(WOFL FOX 35 ORLANDO) -By the end of this year, you’re likely to have a new and improved credit card meant to protect you from fraudsters, but it will not protect you from fraud committed online…

…Mike Orlando, the CEO of a company called Fit Pay, told FOX 35 that biometrics could one day be collected via a wearable fitness tracker and used to authenticate a transaction.

His company has already developed a system that uses devices like a Fit Bit or a Jawbone UP to authenticate transactions without using biometrics.

“We think the authentication with a wearable device can replace those types of standard authentication models and it’ll allow you to do a lot of things on line as well as in person,” Orlando said.

See the full segment here.