Wall Street Journal columnist Charlie Wells included FitPay today in a story today about mobile payments:
Wall Street Journal, By Charlie Wells
Companies ranging from Apple to Uber gave consumers a taste of something new in 2014: What it feels like to make a purchase without a wad of cash or the swipe of a credit card.
The companies say their latest payment systems—which use new technology on mobile devices—benefit consumers by reducing “friction,” making it faster and easier for customers to pay for what they want with their smartphones…
…Some younger firms, meanwhile, have set out to explore uncharted payment territory. FitPay co-founder Michael Orlando says he was inspired to add the ability to pay to wearable fitness bands after a melted energy bar wrecked his wallet on a bike ride and he couldn’t buy a beer.
Some four months ago, Mr. Orlando began building a payment platform that will identify users by their electrocardiograph, the unique activity of their hearts. Stores will be able to sense when authenticated customers enter and want to make a purchase, communicating with FitPay to process the transaction. One report compared the service to something out of the sci-fi film “Minority Report.” Mr. Orlando says it will be available in April 2015.